Asset Advantage has reported a Net Promoter Score of 38 among its commercial broker partners, more than double the level recorded a year earlier.
The SME funding provider said 58% of respondents were now classed as promoters, meaning they gave a score of nine or 10 and were considered the most likely to recommend the lender. The proportion has risen from 35% in 2025.
Net Promoter Score measures customers’ willingness to recommend a company or service. Respondents giving a score of zero to six are classed as detractors, while those awarding seven or eight are considered passive.
Asset Advantage attributed the improvement to investment in its products, technology and front and mid-office systems. It has also expanded its broker-facing and internal teams, strengthened its processes and introduced procedures to monitor broker satisfaction.
The company provides asset finance for equipment, machinery and technology, as well as business loans for expansion and acquisitions. It has operated in the business finance market for 20 years.
Gary Thompson, sales director at Asset Advantage, says: “Our primary focus this year has been investing in growth, making sure our products and service truly meet the needs of the market.
“The increase in our NPS and a sharp rise in the number of brokers recommending us is a strong reflection of the team’s hard work and the company’s investment.
“I’m really proud of what the entire Asset Advantage team has achieved so far and to see that recognised by our intermediary partners.
“Brokers need funding partners that are flexible, pragmatic and commercially-minded, while also being responsive and easy to work with. It feels like we are striking that balance, but we don’t want to rest on our laurels.
“We’ll continue to listen to feedback and keep pushing forward across our proposition and processes to ensure we are delivering exactly what our broker partners need to best support their SME clients.”
Asset Advantage offers funding from £75,000 to £500,000. It does not impose sector or asset restrictions, provided that applicants can demonstrate strong debt serviceability and an acceptable risk profile.
