Recognise Bank has unveiled a new brand identity built around the concept of being “The Decisive Bank”, as the specialist lender looks to reinforce its focus on delivering quicker and clearer lending decisions for brokers and SMEs.
The rebrand follows a period of growth for the lender, with its loan book now exceeding £500 million and customer deposits passing £600 million.
The new positioning is intended to reflect the bank’s relationship-led approach and its emphasis on providing straightforward lending decisions to support business growth.
Recognise Bank operates across residential and commercial bridging finance, as well as commercial mortgages, working with brokers and SME borrowers seeking specialist funding solutions.
Simon Bateman, chief executive officer at Recognise Bank, says: “Time and again we hear the same thing from brokers and SMEs. They want clarity.
“They want certainty. And above all, they want decisions from banks and that’s what sits behind our new positioning as The Decisive Bank.
“Our growth demonstrates there is strong demand for a specialist lender that combines expertise with a pragmatic, relationship-led approach.
“The Decisive Bank is more than a strapline, it reflects how we work, how we support customers and the experience we want every broker and borrower to have when dealing with Recognise.”
