Liberty Leasing has relaunched as Liberty Finance as the Southampton-based asset finance provider marks 25 years in business.
The new name and brand are now being used across the company’s communications, including its website, social media and official correspondence.
The business said the change reflected its expansion beyond leasing into a broader range of funding products, including hire purchase, refinance and finance lease.
Liberty Finance will formally reintroduce itself to the market at the NACFB Commercial Finance Expo on 10 June 2026.
A FASTER, MORE MODERN LIBERTY
The company said it had invested in systems, people and processes in recent years to support a faster and simpler way of working.
It has introduced electronic signatures, digital identity verification and its own bespoke CMS, Liberty Live, to manage deals from proposal through to pay-out.
Liberty is also preparing to move to the Lendscape Asset Finance platform as it looks to strengthen its digital capability and scalability.
The company won the Leasing World 2025 Gold Award for Innovation and was shortlisted for NACFB Asset Finance Provider of the Year 2025.
A BROADER OFFERING
Liberty was founded in 2001 as a leasing provider, but said most of its current business now comes from hire purchase and refinance.
Paul Sheedy (pictured), commercial director at Liberty Finance, says: “We’ve long moved beyond being just a leasing company.
“Last year, 94% of the business we wrote was hire purchase, including refinancing, and only 5% was leasing, with the remaining 1% made up of commercial loans. It’s time our name reflects this broader offering.”
The company said it would continue to lend at its own discretion, assessing each deal on a case-by-case basis rather than relying on automated lending decisions.
EMPLOYEE OWNERSHIP REMAINS
Liberty Finance said the rebrand did not change the structure of the business, its products, leadership or local team.
The firm continues to operate through an employee ownership trust, giving employees a role in the future direction of the company without needing to buy shares directly.
Allan Clegg, managing director, adds: “While many businesses in our sector are acquired by larger competitors or outside investors, our employee-owned structure allows us to preserve what we’ve built and continue driving the business forward.
“We’ve created a successful company with a unique culture, built on a passion for our customers and an exceptional team. It’s only fair that everyone shares in the current and future success of Liberty Finance.”
Over its 25-year history, the business has advanced more than £817 million in capital across more than 3,100 customers, working with more than 400 introducers, including finance brokerages, dealers and professional partners.
