OurPetsLife has expanded into a series of overseas markets and grown its distributor network after securing fresh investment and shifting to a B2B-led model.
Manchester-based pet products business OurPetsLife has entered Portugal, Romania, Norway, the UAE and Kuwait over the past year, taking its network to 23 distributors operating across 27 countries. The majority of revenues are now generated outside the UK.
The expansion follows a £300,000 investment round in 2025 led by GC Angels, the Manchester-based early-stage investor. Since then, the company has secured 16 new distributor agreements as it accelerates its push into international markets.
Following advice from GC Angels, the business repositioned itself in 2025 as a B2B-led distributor of its own-brand pet care ranges. It now supplies thousands of pet stores worldwide and reports that B2B revenues have risen by 55% year-on-year.
Annual B2B revenues have increased from £125,000 in 2023 to £350,000 in 2025. The company says it is currently tracking towards a £600,000 B2B revenue run-rate in 2026.
Founded in 2018 by entrepreneur Elliot Roxby, OurPetsLife develops six proprietary product ranges spanning cat health, everyday dog grooming and specialist pet care. It has also been appointed as an approved supplier to Jollyes, one of the UK’s largest pet retailers.
Recent product launches include Dr Ted, a diagnostic litter sachet designed to change colour to help identify potential health issues in cats.
Elliot Roxby, founder and CEO of OurPetsLife, said: “International expansion has been the defining focus for the business over the last 12 months. Building long-term distributor partnerships in overseas markets has allowed us to scale sustainably, improve margins and establish a genuinely global footprint.
“The investment from GC Angels has been instrumental in making that possible. Their backing has enabled us to attend international trade shows, invest in product innovation and accelerate our expansion into new territories.
“Having access to the expertise within GC Angels has also helped me make quicker, more confident decisions as we scale.
“My relationship with GC Angels is unlike anything I have with other investors. They didn’t only invest in the business, they invested in me personally.
“Their example has inspired me to help other founders via the Venture Forward programme.”
Ranvir Singh, investment manager at GC Angels, said: “OPL has executed a clear and well-structured growth strategy. Expanding into multiple new markets while building a strong B2B distribution network has shown that our intitial decision to invest in the company was well founded.
“Elliot has shown real resilience and ambition in building an internationally focused business that we fully expect will continue scale at pace over the next few years.
“It’s also great to see our relationship with Elliot grow to the extent that he is now working alongside us through Venture Forward to help underrepresented founders.
“A central part of our investment thesis is to back companies that will provide societal improvement as well as economic return. That is why Elliot is a perfect example of the type of founder we want to back.”
The company and GC Angels have remained closely connected since the 2025 investment, with Roxby now supporting early-stage founders across the North of England through Venture Forward, an Innovate UK-backed investment readiness accelerator delivered by GC Angels.
