Friday, 20 February 2026 6:05 am

OSB Group hires new BDM for South Wales and the South West

OSB Group has announced the appointment of John Hoole as business development manager.

He is tasked with supporting brokers across South West England and South Wales.

The specialist lender said Hoole will work across both Precise Mortgages and Rely, supporting bridging, buy-to-let and residential offerings.

Hoole (pictured) has 20 years’ experience in financial services, including roles with high street lenders. He will focus on supporting intermediaries dealing with more complex cases.

He says the role comes at a time when brokers are increasingly turning to specialist lenders to support borrowers whose needs fall outside standard criteria.

He adds: “I’m excited at the opportunity to be supporting brokers at such a pivotal time. The specialist sector has never been more important, especially as broker and customer needs continue to grow in complexity.

“I’m really looking forward to building strong relationships with brokers and helping them place cases that require a more tailored and flexible approach.”

Simon Cockerill, group head of intermediary sales at OSB Group, says: “We’re delighted to welcome John to OSB Group.

“His extensive experience and customer centric approach with incredibly strong connections across the regions, make him a strong addition to our award-winning BDM team.

“We’re excited to see the positive impact he will bring.”

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