Wednesday, 4 March 2026 3:15 pm

Lovey appoints CTO to drive next phase of growth

Lovey, the SME lender and broker formerly known as Love Finance, has appointed Mario Husha as chief technology officer (CTO) as the business looks to scale its technology platform and accelerate growth.

The move expands Lovey’s C-suite and follows the company’s recent rebrand as it continues to position itself as a fast-growing provider of funding solutions to UK SMEs.

Husha (main picture) brings more than 15 years’ experience building and scaling technology platforms across fintech, regtech, payroll and embedded finance.

He joins Lovey from Level Financial Technology, where he served as CTO and led engineering and security functions while supporting the firm’s expansion into embedded finance and enterprise partnerships within the Earned Wage Access market.

GROWTH STRATEGY

In his new role, Husha will lead Lovey’s technology strategy, oversee sprint-based development and take responsibility for data integrity across the firm’s lending platforms.

Reporting to Chief Commercial Officer Alex O’Malley, he will also help shape the direction of both Lovey’s B2B and B2C technology products.

Alex O’Malley, Lovey
Alex O’Malley, Lovey

O’Malley says: “Mario’s appointment is a pivotal step in taking our products and technology to the next level. We’re committed to innovating at pace while continuing to deliver the reliability and service our customers expect.

“His expertise will be crucial in helping us achieve our mission and support the growth of the thousands of SMEs we serve.”

The appointment comes as Lovey continues to invest in its technology infrastructure to support growing demand for fast and flexible SME funding solutions.

Husha says: “I’m excited to help drive Lovey’s continued growth, with a focus on advancing our technology, developing new solutions for SMEs and strengthening our platform for long-term growth.

“Everything we do will be guided by Lovey’s mission to make business lending simple, fast, and tailored to our customers. Building technology that genuinely meets customer needs and keeps pace with market demands has always been a priority for me, and I’m looking forward to bringing that focus to Lovey.”

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