Loan.co.uk has appointed Michelle Westley as head of partnership marketing as it ramps up support for introducers placing bridging and specialist finance cases.
The move comes as demand for short-term funding, second charge mortgages and wider specialist lending solutions continues to rise across the UK market.
The firm is expanding its reach across networks, mortgage clubs and introducers, positioning itself as a go-to partner for complex cases.
Westley (main picture) brings more than 20 years’ experience in specialist lending and the intermediary space. She previously led marketing at Brightstar Financial for a decade and has held senior roles across lenders, networks and clubs, giving her in-depth knowledge of broker distribution and structured partnerships.
MARKETING STRATEGY
In her new role, she will lead Loan.co.uk’s partnership marketing strategy, developing engagement programmes designed to make it easier for brokers to place bridging and specialist cases with speed and certainty.
The firm combines a dedicated B2B team, specialist advisers and case managers with a proprietary AI-powered platform built to streamline cases from enquiry to completion.
Westley says: “I’m delighted to be joining Loan.co.uk. The business has built something genuinely impressive, combining experienced people with smart technology to create a smoother, more predictable journey for introducers and their clients.
“When a broker entrusts you with their client, trust is everything. Loan.co.uk’s transparent fee structure, experienced advisers and strong lender relationships give introducers real confidence. I’m looking forward to strengthening those partnerships and helping brokers place specialist cases with certainty.”
BUILDING RELATIONSHIPS
Paul McGerrigan, CEO at Loan.co.uk, adds: “Our introducer partners need speed, clarity, and consistency. That’s what we’ve built the business around. Michelle understands the intermediary landscape inside out.
“She knows the pressures brokers face and the standards they expect. As we continue to scale nationally, her leadership will help us deepen relationships with networks, clubs, and AR firms, ensuring we remain the specialist partner brokers can rely on.”
