Stance Asset Finance, the new asset finance brand from United Trust Bank, has appointed Cherrice Baffana as a broker manager ahead of Stance’s launch to its Founders Club members in February.
Baffana’s appointment follows that of Alex Fowler who was appointed to the role of Broker Development Manager in December last year.
Baffana (main picture, inset) joins from Metro Bank where she worked for eight years, the last four years in business development support in its asset finance division.
In her new role as broker manager Baffana will be using her experience working with brokers and relationship managers to support the launch and development of Stance Asset Finance, helping to drive new business growth and establish long-term partnerships.
UNFOLLOW THE CROWD
Stance Asset Finance, which invites brokers to ‘unfollow the crowd’, will be powered by UTB’s operational functions and technology but will have dedicated sales BDM and underwriting teams.
The new proposition will appeal to brokers representing customers in a broad range of circumstances which lie just outside of UTB’s credit criteria and deliver competitive funding and refinance solutions for a variety of hard assets across various industries and sectors.
Nathan Mollett, head of Stance Asset Finance, says: “Cherrice has joined us at a very exciting time as we make the final preparations for launching Stance Asset Finance to our Founders Club members ahead of a full roll-out in Q2.
“Cherrice brings excellent experience and great broker relationships both of which will help us to quickly establish Stance’s position in the marketplace working with Alex Fowler and the other new hires we have in progress.
“We’ve had a fantastic response to Stance’s impending arrival and we continue to recruit skilled sales and underwriting professionals who will help Stance to shake up the asset finance market.”
Baffana adds: “There’s a real buzz about Stance Asset Finance and I’m looking forward to working with the team to ensure a successful Founders Club launch and making sure we’re off to a fantastic start when we open our doors to the rest of the market.”
