Brightstar Group chief executive Rob Jupp has signalled an intensified focus on specialist and complex lending in 2026 as the distributor marks 15 years in the market.
In the latest edition of company magazine Brights Insights, Jupp made clear the business has no intention of slowing down, despite its longevity in the sector.
Instead, he points to further investment in technology, product innovation and lender relationships as key priorities for the year ahead.
SPECIALIST NAVIGATION
Jupp (main picture, inset) says the firm’s purpose remains unchanged since launch – to simplify the process for brokers and funding partners navigating specialist transactions.
He says: “I’ve always believed that if you stop pushing, you stop leading. And after 15 years in the specialist lending market that mindset hasn’t changed one bit.
“What we’re doing now isn’t about standing still and admiring the journey so far. It’s about acknowledging it, celebrating it and then getting straight back to building what comes next – eyes forward, clear on where we’re heading and confident in why we set off in the first place.”
MAKING LIFE EASIER
He added: “The only reason Brightstar exists today – and always has done – is to make life easier for our clients, brokers and lenders. It really is that simple.”
“We’ll continue to lead on technology. We’ll continue to innovate on products. And we’ll continue to push the boundaries of what’s possible in specialist lending… because that’s how we create real value for brokers and lenders alike.”
“Our journey isn’t over. If anything, it’s just getting interesting.”
Read the latest issue of Bright Insights HERE.


